about us

3JDLures is a family business that is devoted to the best quality of soft plastics. Our Inverted Paddletail action has been proven a must in any tacklebox. We have a wide variety of colors that can be thrown in salt or freshwater.


The inspiration came from fishing in the early mornings with my pops (Turk). Hearing stories from fishing Lighthouse Lagoons, Red Flats, to Sunken Barge Cut in Aransas Pass.


So now I'm giving others a soft plastic they can trust to hook up and make memories.

Happy Fishing!

Jim Jack Phillips- Owner/Founder


Phillips Family




Jim Jack

Julian (son)